Coffee + the Classics

This Saturday, as we have done in the months before,

we will have piping hot coffee to welcome those who’d like to have a Saturday morning listening session.

See you at 9am on September 2nd.


See you this Saturday

Marty stops by the shop for a little listening session featuring some great coffee and likeminded audiophiles. Join us?

See you at 9am.


Set Your DVR!

Manufacturing marvelsCC650
Audio Research to be featured on Manufacturing Marvels
Feature to air on Monday July 3rd
Manufacturing Marvels® airs on The Fox Business Network® at approximately 8:30pm CST and is produced by award winning producers Bob and Jerry May and directed by award winning director Bryan McCullough. The 2-minute segment spotlights Audio Research’s manufacturing processes and products.

Be sure to tune in Monday, July 3rd around 8:30 pm CST!

Audio Research Trade Up!


It’s not often… Wait… This has never happened before!

Audio Research is offering a factory supported Trade Up! Program. And we are offering “up to” 75% of the original retail price back in trade for your old, semi-new or even current gear! I put the “up to” in quotes because it appears to leave some wiggle room, but a quick perusal of the Qualified Models schedule (here) shows virtually everything on it at 75% trade-in value!

There are some stipulations, such as if you dinged your unit, you get dinged a little on trade value. Likewise, if you don’t have the original factory cartons. And the new piece you purchase has to be a direct replacement for your old (e.g. you can’t trade a preamp toward an amp) and your new purchase has to be at minimum 175% of the retail price of your trade-in. But these are by no means deal-breakers.

So call us NOW to get a massive hi-fi upgrade with this very generous, factory authorized Trade Up! Program by Audio Research!

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Trade in values up to 75% of original MSRP during the 2017 Audio Research Trade Up! Program

Audio Research is pleased to announce a special program to US owners of older Audio Research amplifiers, preamplifiers, or phono preamplifiers to Trade Up! to current models.  The 2017 Trade Up! Program runs for a limited time so act quickly.
The Program offers US owners of qualified Audio Research models Trade In values up to 75% of the original MSRP* of their Audio Research amplifier, preamplifier, or phono preamplifier when it is traded in toward the purchase of a new Audio Research amplifier, preamplifier, or phono preamplifier. All Trade In units must be in working order and be in reasonable physical condition.
The Program offer is limited to select amplifiers, preamplifiers, and phono preamplifiers. Select monoblock amplifiers are eligible but only when traded in and sold in pairs.  Current models may also be traded in. See your participating authorized US Audio Research Dealer for program details and the complete list of eligible units.
Offer good June 15 – July 31, 2017. Valid only to US customers who trade-in a qualified Audio Research product and purchase new qualified Audio Research product(s) from a participating US authorized dealer.
*Limitations and restrictions apply.

Cup of Joe with Joe from Down the Street

Engage your senses with some fresh coffee and a listening session with other audiophiles.

Coffee’s on at 9am. See you at the shop on June 3rd.


Start Your Weekends with Ultra Fi

Engage your senses with some fresh coffee and a listening session with the Moon ACE.

Coffee’s on at 9am. See you May 13th. 


An Evening with Vandersteen


As seen in Stereophile Magazine (!), you’re invited to rub elbows with one of the best.


WHEN: Wednesday, March 22nd, 7-9pm

WHERE: Ultra Fidelis – 7125 W. North Ave. Wauwatosa, WI

WHO: A special treat for our loyal customers.

WHAT: A fun night’s diversion with a man who always entertains and whose loudspeakers lead the way in performance value.

WHAT ELSE? Enjoy some refreshments, will ya?

RSVP: Please call 414-221-0200 or email to reserve your spot. As you know, space is limited. Can’t make it? Catch the action Live on Facebook.

In these times when it seems a challenge to find anything universal, one thing we can all agree on is that our music and home theater systems brighten and restore the zest in our lives. Join us for lighthearted conversation and share your passion with Richard Vandersteen and other HiFi enthusiasts on a most welcomed Spring night in East Tosa.


AudioQuest’s Premiere of the Niagara 7000

On Tuesday, November 10 we hosted our AudioQuest friends Garth Powell, Rick Blair and Jim Scatena and a roomful of you, our customers.  Garth was here to demonstrate the new Niagara 7000 Low-Z Power Noise-Dissipation System for the first time anywhere in the U.S.  He was also here to play the drums and describe how his talent and experience at that meaningfully relates to his power conditioner designs.  It was a great night.

If you attended, the following videos will let you relive this wonderful evening.  If you missed it, please enjoy this version of Garth’s entertaining show.  And if you use a Dragonfly and a pair of NightHawks connected to your computer, you can easily hear the improvements wrought by the Niagara 7000 captured by our video camera even on YouTube.  Just imagine what a Niagara would do for your music if it’s actually in your system!


The U.S. Premiere of AudioQuest’s Niagara 7000 Power Conditioner

Ultra Fidelis is proud beyond words to announce that we will be hosting the U.S. premiere of the AudioQuest Niagara 7000 power conditioner.


We didn’t know 12 years ago when we set aside our dislike of power conditioners and tried the Furman units, at the cajoling of AudioQuest and Vandersteen, that we were hearing Garth Powell’s genius, but we knew we were in love. It was a few years later we met Garth, and in the intervening time we have formed a bond with this man who is not only our favorite power expert, but an exceptional musician as well. We couldn’t have been more delighted when we heard he had joined the AudioQuest team, as we knew this would be the perfect environment for him to follow his muse in the power field.

We have been salivating ever since we sat in on a presentation Garth gave a year ago of a prototype of the 7000 and have been patiently waiting ever since for the moment we can share it with you. The time is finally here. We invite you to join us Tuesday, November 10, from 6:00 to 9:00 PM for an evening with Garth Powell and the AudioQuest Niagara 7000. Be forewarned. You WILL want one.

Please RSVP by calling Ultra Fidelis at 414.221.0200 as seating will be limited.


Mission: Bullseye to UltraFi

Ultra Fidelis is celebrating the start of the Indoor Music Listening Season by giving you a chance to enhance your LP and CD library for FREE!  We are partnering with Bullseye Records who is giving away two $200 store gift certificates that the winners may spend on anything in Bullseye.

Simply go to Bullseye Records and collect a raffle ticket, bring it to Ultra Fidelis, drop it in the box and cross your fingers.  Tickets must be in the box by the close of business for us at 7:00 PM Friday, October 23rd.  This will give our customers an opportunity to meet Luke Lavin and Terry Hackbarth, and get to explore the many great finds at Bullseye whether you are one of the winners or not.

Then, on Saturday, October 24th Luke will be here from 4:00 to 5:00 PM to culminate the celebration and pull the two lucky winners at Ultra Fidelis.  You need not be present to win, but it’s always fun and there will be added reasons to attend.  Luke will be handing out Bullseye discount coupons and Ultra Fidelis will give each of you here for the wrap-up a free AudioQuest Carbon Fiber record brush.

So bring on those cool autumn nights, and let’s fire up the stereos again!